Cultivating Brand Wealth in your Organization

Putting the Systems in Place for a Brand Centered Organization

Brand Wealth is determined by the quantity and quality of Brand Ambassadors in proportion to the organizations employees. This workshop teaches participants to establish the foundational systems for brand awareness and the actions required to build brand wealth.

Participants learn how to construct structures that work with the decision-making base can actively influence mindset to affect "Brand Consciousness" in an organization. It establishes strong foundations for participants to go back to their organizations and generate understanding why an employees role as a "Brand Ambassador" is essential and how to enroll others for a passionate implementation.

The workshop will result in participants making realizations that will enhance their ability create brand a centered environment. They will return to their organizations with the tools to develop "Brand Wealth" and a mental posture that will elevate levels of confidence to implement the systems and skills they have learned.

"The program was very much in line with conquering challenges in our day-to-day operation and your timing was excellent. People could really relate to your stories and exercises for cultivating a greater service attitude, and you did a great job “taking them there”. Most of my people including myself had fun and got real value. The brain color exercise was excellent for really understanding our communication."

Charles de Foucault

General Manager

The Ritz-Carlton, Seoul

Who should attend:
CEO's, COO's, Managing Directors, Directors, Managers, Trainers, Training & Development Managers, Managers, Heads of Departments, Corporate Communications personnel, Sales and Marketing personnel, and Supervisors.

Benefits -

• Develop a system to inspire Brand Wealth in your organization
• Application of “Directive Communication” strategies allows participants to have greater influence during implementation
• Experiential workshop style ensures a internalized knowledge for more effective implementation
• Valuable techniques for affecting the Brand Ambassador" mindset in your organization
• Mental Flexibility to Communicate with others that operate with different mental processors in order to achieve faster and more effective result