Self decision making:
- Clearly raise a question pertaining to the outcome of the decision you need to make.
- For example, if you need to decide between two career paths you might create a question like:
What would my life be like if I choose career path A? Followed by:
What would my life be like if I choose career path B?
- Then for each question look through the deck of cards and choose 5 cards whose pictures best represent an answer to the question.
- Ask yourself what each card you chose means to you and then “Why” it has that meaning. You will find that you have the insights you get from this exercise will give you greater clarity on the actions that would best suit you.
Determining another’s brain processing
- Ask your partner to pick 5 cards that best represent active concepts like “productivity”, “personal success”, “failure”, etc.
- Notice the way in which your partner looks through the cards. Do they rush in and looking through quickly and picking the cards with little hesitation (green brain). Do they approach as if it were a living object holding it carefully an observing what others are doing while they look through it (blue brain). Do they look through the cards picking more than 5 and then narrow it down to 5 (red brain). Do they look through the entire deck before they go back and make their decision (purple brain). These are generalizations and actual action will vary, but you can use the guidelines and decipher the actions in accordance with the colored profiles.
- Notice the type of cards that are chosen. Do they include people? If so, is it one person or more than one person? Are the images inanimate? Are they mixed? As these images unfold you will have an idea of the person’s brain color based on the profile descriptions.
- The deciding factor is in their interpretation of the cards they have chosen. Why they chose that card, and what it means to them pertaining to the question will identify more clearly their brain processing pattern. Apply your knowledge of the different color profiles. Those that chose cards with people may have an objective “Effect” meaning to the card instead of a human or emotional meaning (representative of red brains). Teamwork will be common amongst most, but will be the primary focus of green brains. People satisfaction will be a common theme for blue brains. Data and information will be common with purple brains.
These guidelines are just that, you will need to practice (or attend a DC based seminar) and use these combined with the CBCI to become proficient. Once you have mastered the cards, you will be able to see patterns in the ordinary actions of others to determine their brain color with reasonable accuracy.
Assessing how other team members perceive a collective project
- You and your team members each pick 5 cards that best represent answers to specific questions pertaining to the outcome or team member roles.
For example, if you are working on marketing a new product, you might ask each team member questions like:
Where do you see your contribution to the project?
What would success of this project mean to you?
What is the ultimate result we are trying to achieve?
- Explain to each other “Why” the each of the cards was chosen. Give details about the relation of the image to the question. You will find that the insights that team members get from this exercise will give greater clarity of the motivations and priorities of those you will be working with.
Discovering greater insights about products or services
- You and your team members each pick 5 cards that best represent answers to specific questions pertaining to the product or service.
For example:
What are the benefits of this product?
What are the potential brand associations to this product?
- Explain to each other “Why” the each of the cards was chosen. Give details about the relation of the image to the question. You will find that the insights will help discover subconscious associations and ideas related to the product or service.
Development of creative idea generation pertaining to a particular issue
- Clearly define the issue to be personally considered or openly discussed
- Randomly deal 5 cards face down
- Reveal each card one by one and explain to each other. Create an association as to how the card relates to the issue. Make-up details and/or stories about the relationship of the image to the issue. You will find a number of creative insights from your subconscious.
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